The Heliades Way: Fashion-Forward Sun Protection for Women

Like our namesake—the daughters of the sun god Helios—we are rooted in the power of light, driven by purpose, and built to shine. 

At Heliades, we design for women who want to show up fully—glowing, protected and unstoppable.

We started this brand with a simple but powerful idea: what if protecting your skin could feel as beautiful as it looks? What if you could shield yourself from the sun and elevate your style—and your spirit?

Our founder, Sharone, is a mom, wife, entrepreneur, designer.  California grown, she's a woman who's always been on the go (and in the sun) from her competitive swimming days to running half marathons, as a soccer mom with countless hours at tournaments and at wind-swept Little League fields. But when sunspots and fine lines surfaced - and as her beloved tattoos began to fade - she realized sunscreen alone wasn’t enough—and honestly, it wasn’t working for her lifestyle. It stained clothes, disrupted makeup, and required constant reapplying - you have to remember to bring the bottle of sunscreen with you, and you have to remember to reapply it! She needed something better.

So she designed it.

Heliades was born to make sun protection feel like luxury—elegant, empowering, and made to move with you.

Each piece is intentionally designed to fit into your life—whether that means chasing after kids, dashing between meetings, or soaking up golden hour on your favorite patio with friends. Our pieces layer effortlessly, feel buttery soft on skin, and provide permanent UPF 50+ protection—and certified safe for your skin--no chemicals, no compromises.

This is slow fashion, elevated. Every design begins with Sharone’s pencil and is handmade in small batches in California using sustainable, certified-clean materials. Our collections are limited-edition, ethically produced, body positive, and made to be worn again and again.

Every Heliades piece is an investment in your skin, your style, and your self-care.

You’ll feel the difference—in the fabric, in the details, in the way it makes you feel unstoppable.

When you wear Heliades, you’re not just dressing for the sun.

You’re dressing for the life you want to live—All in, Always.

Because you deserve sun protection that feels as good as it looks!

 

From Sharone, our Founder + Chief Designer:

I started Heliades because I needed this. And if you're here, maybe you do too. I believe sun protection should feel like something you want to wear - not something you have to. 

So here's to stylish solutions that protect your glow, respect your time, and making getting dressed for the sun enjoyable!

I'm so glad you found us.

Thank you for being here!