What We Stand Up For

Update: As part of our quest to advance systemic change and racial justice, we have donated to the following organizations

    • When We All Vote is a non-profit, nonpartisan organization with a mission to increase participation in every election and close the race and age voting gap. See who's behind this project and get involved here.

    • Hidden Genius Project trains and mentors black male youth in technology creation, entrepreneurship, and leadership skills to transform their lives towards a future where their genius is celebrated, realized, and shines every day. Read more, get involved here.

    • Black Girls Code vsion is to increase the number of women of color in the digital space by empowering girls of color ages 7 to 17 to become innovators in STEM fields and leaders in communities. Their goal is to train 1 million girls by 2040. Learn and get involved here.

    • Color of Change leads campaigns that build real power for Black communities, including holding corporate and political leaders accountable and advancing solutions for racial justice that can transform our world. Learn more, join or donate here.

    • Center for Election Innovation & Research works to ensure that all eligible voters can register to vote, and that every vote will count. CEIR has helped states register around 10 million new voters and update nearly 14 million voter records. Learn more or donate here.


We Stand For Equality, Diversity, Inclusivity. 

We welcome in to our community every color, gender, orientation, identity, nationality, ethnicity. We accept good hearts with best intentions. And we stand before you with open hearts and ears ready to listen.

It is not enough that we teach our children to be kind, generous of heart, and willing to help others. 

We are learning how we as a small business can stand up for systemic change and halt racial injustice for our Black community. It will not be perfect and mistakes will happen. But this is how we learn. And it's good to learn.

Our first action is to call attention to the need to register young people to vote and take a pledge to vote in all elections at the local, state and federal levels. You can even register directly on our site, courtesy of Rock The Vote.

We are actively searching to partner with dermatologists, aestheticians and influencers who specialize in skin of color to educate and spread awareness about the different sun challenges skin Types IV-VI experience when exposed to UV sun radiation.

We are actively researching organizations in our community to support by volunteering or donations that reflect our values. Currently the research focus is on two areas: women and higher education.*

We appreciate if you can help by suggesting community members or organizations that may help us with these goals, email or @getHeliGirl

Our desire is to reflect our values visually on our website.

The sun does not discriminate.

Together, often with self-deprecating humor, we find the courage to be brave and badass.

Thank you for reading,
Sharone, CEO + Founder