The Anti-Aging Advantage

The Anti-Aging Advantage - HELIADES UPF Street Clothing


While most of us are generally aware of the effects sun exposure has on premature skin aging, many don't realize that sun exposure is cumulative over a life time and all the intermittent exposure we have on an every day basis adds up. 

Clothing is considered the first line of defense to protect skin from UV sun exposure and to mitigate sun damage. However, the majority of sun protective clothing on the market today is activity specific for beach, cycling, running, hiking, etc. A stylish, fashionable sun protective solution for every day usage like driving in the car, walking the dog or attending to kid activities will protect your skin and keep you healthy.  

Since most of us receive 80% of our cumulative sun exposure before age 18, being sun conscious makes good sense.

UPF clothing protects you from both UV-A and UV-B rays. You can put it on and forget about it as there is no need to remember to reapply sunscreen every two hours, nor do you need to wait 20 minutes before going outside. 

Sun protection clothing provides immediate and long lasting sun coverage and it's not sticky like sunscreen! 

With proper care of your garments they will last a long time which makes it a very smart and economical choice in the long run.  

Because it's easier to protect your skin than correct skin damage, and to age gracefully one must invest in their future self. 
For more about protecting your skin, go here

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About our founder

I started Heliades with the intent to combine fashion with function by designing sun protective apparel with an elevated look that doesn't scream beach, resort or activewear. My goal is to create stylish options to protect our skin every day, for every occasion.

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