The Road To Fashion Forward Sun Protection Clothing

I wanted to take a moment to introduce myself and share the story behind Heliades, your new favorite fashion sun protection apparel brand.

For years, I've been on a personal mission to protect my skin from the sun's harmful rays. Like you, I realized that sun exposure doesn't just lead to premature wrinkles and spots but can also have more severe consequences.

However, the existing options for sun protection left much to be desired. The athletic and beachwear aesthetic wasn't exactly my idea of everyday fashion, and the limited color choices (white, tan and blue) hardly matched my style.

So, what did I do? I decided to take matters into my own hands and created Heliades. I knew I had a lot to learn about the fashion industry, manufacturing, and the science behind sun protection fabrics. It was a leap from the tech world, but my dedication to sun safety pushed me forward.

I chose to produce our designs in small quantities right here in Northern California because it allows us to oversee every step of the process, ensuring that each piece meets our high standards. We believe in quality over quantity, and we think you'll feel the difference when you wear our creations.

One of our key decisions was to use fabric with inherent, permanent sun protection qualities. Weaving titanium dioxide into the fabric threads ensures that your garments offer reliable protection wash after wash. No more worrying about chemicals washing out or harming the environment.

But that's not all; we're committed to 'doing no harm.' Our fabric, thread and buttons are all OEKO-TEX certified, ensuring they're safe for your skin, body, and the environment.

My goal with Heliades is simple yet profound: to design fashionable UPF 50+ sun protection apparel in prints and fun colors that not only safeguards your skin, but also complement your personal style, allowing you to protect your skin while feeling confident and chic.

I've said goodbye to my old black running hoodie, and I invite you to embrace sun protection in style with Heliades. Together, we can pro-age gracefully and confidently!

#getheligirl #wearUPF #defendyourglow

If my story resonates with you, I'd like to invite you to join our Heliades Community!

You can sign up here or use the form below. Thanks for reading!

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About our founder

I started Heliades with the intent to combine fashion with function by designing sun protective apparel with an elevated look that doesn't scream beach, resort or activewear. My goal is to create stylish options to protect our skin every day, for every occasion.

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