This sounds interesting: A slow fashion indie brand. Making in small quantities or make to order - locally and by hand. The product? UPF50+ sun protection clothing and accessories. Could this possibly be more niche?
Actually, yes! This is our brand described above, and we are committed to making safe for you, environmentally friendly, sun protective products that are attractive, comfortable and useful.Hello! I'm Sharone, your designer.
My commitment to you, my children and the world is to do my best to leave the world in a better place. Comfort and aesthetics is so important to me, and delivering products that will keep you and your skin healthy while doing good for the planet is my goal.
This is a clean product that’s safe for your body.
Everything from the heat transfer tags, logos, thread and fabric is independently certified to be free of harmful chemicals and heavy metals including substances not yet regulated, and is rated safe for prolonged contact on skin.
For all of us, and especially the immuno-compromised, this is important for your long term health.
This means nothing nefarious absorbs into your skin (and therefore your bloodstream). Here's more info and the OEKO-TEX Standard 100 list of chemicals and heavy metals.
Our OEKO-TEX certified partners utilize sustainable manufacturing practices to offset the global impact fashion has contributed to waste and pollution (especially our waterways).
My partners set goals to reduce carbon, water and energy footprints by using renewable resources such as recycled water and solar energy with no dumping of chemicals into the waterways.
I'm going to link to a reference chart of the PEF label(s) for the fabrics I use to make this product (Product Environmental Footprint) at the bottom of this page.
Functionally, this permanently sun protective product blocks more than 98% of UVA and UVB rays from reaching your skin.
When I’m designing I think about friends with skin sensitivities, folks who may be immuno-compromised, recovering from chemo, radiation treatments or biopsies, people using vanity as a motivation to stay healthy (100% no shame there).
I believe it's got to feel comfortable.
These "raw edges" feel 'naked' against the skin - an important comfort feature for people with skin sensitivities.
Raw edges have the added benefit of invisibility, too. They won't create lines when tucking into clothes or around your arms (our UV Sun Gauntlets - arm sleeves).
Aesthetics do matter, because you’ve got to feel confident wearing your UPF clothing that’s oh so good for you. And our planet.
In the end, it’s a big circle and we want to do our small part to keep crap out of the global supply chain, reduce the carbon footprint and make interesting designs that are good for you and your skin's health.
In case you're interested, here is our Product Environmental Footprint By Fabric Chart
You'll be able to see the PEF for carbon, water and energy by fabric and reference to the corresponding product. Note at this time accessories are not certified.